Manage customer lifecycles, without the revenue leakage

Optimize customer journeys, handle mid-term changes with ease, prevent revenue leakage, and turn every change into growth, without rebuilds, manual work, or missed revenue.

End-to-end revenue lifecycle management

A unified view across every transaction

Connect subscriptions, assets, usage, and invoices in one place so every change stays accurate and audit-ready.

Event-driven engine connected to billing

Every change instantly updates billing, entitlements, and analytics. No manual reconciliation or missed updates.

Seamless, accurate mid-term changes

Mid‑cycle changes automatically adjust contract dates and apply correct proration, so invoices are always correct.

Out-of-the-box reporting and insights

Get instant visibility into customer value and revenue health, so RevOps and Finance can make faster, data‑driven decisions.

Optimize every transaction, throughout the customer journey

Manage every customer change

Make changes of any kind, including upgrades, downgrades, swaps, or price adjustments, without canceling or rebuilding contracts, so subscriptions stay continuous and revenue stays accurate.

• Handle upgrades, downgrades, and swaps instantly without cancel-and-rebooks, avoiding false churn data
• Apply cross-sells and add-ons mid-cycle with automated proration
• Co-term and reconfigure even complex bundles and hierarchies
• Make price adjustments and promotions with accurate revenue impact
• Convert free trials to paid subscriptions with automated proration and unified management of subscriptions, assets, and entitlements

Govern assets, entitlements, and usage

Stay in control of the products and access customers rely on. Track assets, manage entitlements, and preserve usage continuity so there are no gaps in service.

• Manage the full asset lifecycle — additions, replacements, merges, and splits — so account records stay accurate
• Sync entitlements automatically by product, version, or tier to ensure customers get exactly what they’ve paid for
• Preserve meters when plans change and prevent orphaned usage so reporting and billing remain correct
• Apply, burn down, refund, or carry forward credits with consistent rules for clear balance management

Automate renewals

Turn complex amendment histories into clean renewals. Apply uplift policies and catch risks early so renewals become a driver of growth, not leakage.

• Auto-generate renewals from the latest subscription version, rolling up all mid-term changes, and schedule runs (e.g., 30/60/90 days) before the end date
• Apply filter-based uplift rules using tags and logic aligned to your product strategy
• See renewal health with ARR, TCV, and ACV updates and full change history; add usage or billing alerts via integrations when needed

Manage invoices accurately, instantly

Keep invoicing accurate and automated across every change. Lifecycle Manager ensures that usage, credits, and amendments flow cleanly into a single invoice.

• Generate unified invoices combining subscriptions, usage, and services
• Automate proration for mid-cycle changes
• Apply credits directly to invoices for clear audit trails
• Maintain consistent revenue schedules aligned with finance systems

Gain actionable intelligence

Get real-time insight into revenue impact before you confirm a change. Use dashboards and previews to make smarter decisions and scale changes across your customer base.

• Access pre-built dashboards for pipeline, bookings, billing, and collections
• View delta ARR, MRR, ACV, TCV, and prorations directly in the line editor; preview first-term or full-term invoices before activation
• Aggregate finance metrics across account hierarchies, filter by top products, and drill down to child accounts for segment-level insights

“Nue’s Lifecycle Manager has been a game changer for our team.”

Elise Fujimoto, betterworks

Customer Success Operations Manager

One Platform for Every Revenue Motion

From direct sales to self-serve, subscriptions to consumption to physical goods and services, Nue powers it all.