Monetize self-serve transactions, with an API built for modern growth

Enable seamless in‑product purchases, usage tracking, credit consumption, and automated provisioning — all without re-building or maintaining billing logic. With Nue, your product-led and sales-led motions run on one unified revenue engine.

ONE REVENUE ENGINE

Unify your PLG and direct sales motion

A single source of truth

Create once, publish everywhere — your website, app, and sales team all see the same products, pricing, and terms.

Out-of-the-box conversion flows

Drop in polished UI components: checkout, plan picker, add‑ons, payments, portal, MagicLink — aligned to your brand, accessible, easy to embed.

Real-time sync to finance

Every in-product transaction automatically updates entitlements, subscription state, invoices, usage balances, and finance systems.

Power every in-product transaction with accuracy, in real-time

Manage every self-serve transaction and change

• Support signups, upgrades, downgrades, swaps, pauses, usage events, and renewals
• Predictable, API‑driven workflows for plan changes, proration, co‑terms, and add‑ons
• Keep subscription state, entitlements, and usage perfectly synced
• Maintain financial accuracy with real‑time updates to billing and invoicing

Automate renewals in your product

Turn renewals into a reliable, low‑touch growth engine — for customers, Sales, Finance, and RevOps.

• Trigger renewals for any pricing model — subscriptions, usage, or hybrid
• Offer in-product upgrades and credit application
• Enable true self‑serve: customers review terms, update quantities, add products, and confirm in a click; reps can send MagicLink for assisted close
• Automate prorations, changes, and mid-cycle adjustments
• Renew bundles coherently across products and entitlements so access never drifts

Automate billing and invoicing of all self-serve transactions

Create and update transactions through prompts, eliminating manual work and keeping systems perfectly aligned.

• Accurate, audit‑ready invoices with instant proration, co‑terms, discounts, credits, and taxes calculated consistently across self‑serve and sales‑led channels
• Real‑time sync to your finance stack so invoices, payments, refunds, and credit memos flow instantly to Stripe/ERP and Salesforce
• Reduce revenue leakage with consistent rating for usage‑based charges, metered events, thresholds, and true‑ups
• Faster collections via embedded payment methods (cards, ACH)
• Maintain compliance across tax, handling, sequencing, and reporting

Developer-first governance for PLG and direct sales motions

• Centralize pricing and packaging; manage your catalog without code changes.
• Sync pricing across self‑serve (PLG) and sales‑led (SLG) motions.
• Test and launch new plans, usage rules, or credit models quickly.
• Maintain a single system of record for plans, usage, credits, and billing.
• Ensure provisioning and de‑provisioning happens instantly and consistently.

“Having a flexible foundation means we can adapt our pricing strategy quickly instead of being boxed in by systems.”

Scott Haney, Chili Piper

Head of GTM Systems

FAQ

What are Nue’s Self-Serve APIs?

Nue’s APIs allow you to build eCommerce experiences for your customers so that they can self-serve purchases, subscription changes, upgrades, quantity adjustments, and more. Nue’s Self-Serve APIs allow you to build your products and pricing once, then deploy them anywhere — whether for your direct sales team or for your customers. The APIs come with pre-built components, or you can build your own, allowing customers to transact via websites, in-app, reseller portals, and more.

Who are Nue’s Self-Serve APIs for?

Nue’s Self-Serve APIs are for RevOps and developers who want an easy way to provide customers with a self-serve way to transact. They’re designed to save time and effort while helping you get to market faster. Nue’s Self-Serve APIs give you complete control over your sales motions, allowing you to surface the exact same products and pricing on each channel, or customize based on specific needs.

What is different about Nue’s Self-Serve APIs?

The Nue Platform is designed as API-first, which allows you to deploy products and pricing anywhere you need on a single engine. Our unified engine for quote-to-revenue means that your self-serve experience works seamlessly for invoicing and collections, along with out-of-the-box integrations for your ERP, RevRec, or tax.

Do I have to build my own components to use the APIs?

We offer out-of-the-box UI components for common scenarios to make it easier to build your self-serve experience. Our developer-friendly APIs make it easy to customize or build your own components as needed.

Why should I use Nue’s Self-Serve APIs to combine my sales motions?

Aligning your customer data is crucial to building a unified customer experience and ensuring your GTM team has the info they need to be effective. Nue provides a single source of truth across channels, making it effortless for customers to transact with you with the precision and responsiveness they expect.

One Platform for Every Revenue Motion

From direct sales to self-serve, subscriptions to consumption to physical goods and services, Nue powers it all.